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Wednesday, August 16, 2006

A Biz Quiz

Presenting a biz quiz after a long time. Mail me your answers in a week's time.

1. Seen in the picture are people from the world of Technology. They used to work for Shockley Semiconductor. But after a year, they quit the company as they were not happy with the managerial style of William Shockley. What derogatory term did Mr Shockley use to describe these people for betraying his company?

2. Which advertising agency gets its name comes from an obscure short story by Guy De Maupassant?(Clue: the agency is based in South Africa and is known for its outstanding work)

3. The December 31, 1999 issue of the TIME magazine named Albert Einstein the Person of the Century. It also named two persons as the runners up. One was Franklin D. Roosevelt. Who was the other?

4. What term was introduced in the Wall Street Journal editorials starting on 20 November 2002, referring to Americans who pay no federal income tax because their income level is below the tax line?

5. Clarence Hailey Long was a foreman at a Texas ranch. Once in a week, he used to visit the town for a shave and a milk shake. In 1949, Life magazine published the photograph and story of Clarence Hailey Long. And the rest, as the cliche goes, is history. The question is: What is the contribution of Clarence Long to the world of advertising?

6. Google is known for sporting special holiday logos. On what occasion did this logo adorn the homepage of Google?

7. Identify the logo of a not for profit organization that works towards putting an end to child labor and creating educational opportunities for children.

8. With which famous brand would you associate the two persons you see in this picture?

9. Identify the advertiser