Brand Buzz

1.The original `eagle' logo on this brand has given way to a `Bear' in 1920. And the `Bear' happens to be the symbol of the town where the factory is located. What brand are we talking about?
###Toblerone - the Swiss Chocolate.

2. What's the difference between the `Limited Edition' and the `Collector Edition' of Barbie Dolls?
### While the Limited Edition Barbie dolls are produced in quantities limited to 35,000 or less worldwide, Collector Edition Barbie are produced in quantities of more than 35,000.

3. Which Indian utility vehicle is named after a Spanish dance and the lively music that accompanies it?
### Bolero from Mahindra & Mahindra.

4. There are many companies that would love to hate Microsoft. The principal enemies of Microsoft are commonly referred to as NOISE. If N stands for Netscape, O for Oracle, I for IBM, S for Sun Microsystems, what does E stand for?
### `E `stands for Everyone else.

5. LG has launched an air-conditioner under the name "Whisen". What does `Whisen' mean in Korea? ### A strong wind

Biz Buzz - 4

1.Which brand gets its name from the Latin word, meaning `snow-white' in English?
###Nivea

2.Who coined the word `Copyleft' as he got frustrated with `Copyright'?
###Richard Stallman of the Free Software Movement

3."There's no such thing as a committed bureaucracy. It's like boiling ice-cream". Who made this comment? (Clue: the best finance minister India never had)
###Nani Phalkiwala

4.Connect a Diamond, a Condom, and a brand of basmati rice.
###Kohinoor

5.What do you call this stock market theory, which says that bad news tends to get released in bundles?
### Cockroach theory; It’s named so because cockroaches tend to travel in large groups and aren't looked upon kindly.

6.To whom did Al Ries and his daughter Laura Ries dedicate their bestseller "The 11 immutable Laws of Internet Branding"?
### Dotcoms

7.Which is the most used word in an advertising agency?
### Creative

8.When this Internet marketing genius had a cracking idea, he got his head shaved off, as he wanted to be known as the bald guy who knows something about the Internet. He still flaunts his shaved head and keeps coming up with good ideas. Can you identify this person who is completely against spamming your mailbox?
### Seth Godin of the “Permission Marketing” fame

9. The Red color in the logo of this institution not only symbolizes aggression in the finance business, but also warns its employees to be always on the alert! Which company are we talking about?
### HDFC

10. What's the connection between a cellular service provider and the air rushing out from your nostrils at 160 KMPH?
### Hutch (The air rushes out from your nostrils at 160 KMPH when you sneeze. And `Hutch' is the word you utter when you sneeze)

Crusade against plagiarism pays off

At last, our collective crusade against plagiarism, which has been flourishing under the aegis of Business Standard, has paid off. I felt very happy when Mr T N Ninan, the editor of Business Standard, wrote to me this morning informing that the newspaper has discontinued the arrangement with Mr Jaspreet Bindra for its quiz column. I thanked Mr Ninan for taking such a step.

My special thanks to Ritesh, Aniruddha, Sudip, Rajeev, Rohini, Diwakar, Suman, Gautam and scores of other members and well-wishers who came forward to put an end to Bindra’s act that has set a new mark in the annals of plagiarism.

Now the controversial columnist has been removed from his seat of comfort, it’s time to get back to good old quizzing. I’m thinking of posting a quiz this weekend.

Biz Buzz –3

1.What business did Monica Lewinscky venture into after the White House affair?
### Handbags; You can have a look at www.therealmonica.com

2.Most of us know that Akio Morita's passion to listening to Beethoven's music while playing golf resulted in the invention of Sony Walkman. But there was another reason that prompted Morita to invent the Walkman. What’s it?
### He noticed people carrying large stereos to parks and beaches and felt like coming up with something handy without compromising on the sound quality.

3.Born in 1888 in Melbourne, Presence in 144 countries, The Official
sponsor of the Formula One. What famous brand am I talking about?
### Fosters

4.Which European Country banned the original version of Kaun Banega Crorepati (KBC)?
###Sweden

5.In Banking parlance, what's the Golden Era of 3-6-3?
###A prescription for good banking – get money at 3 per cent, lend it at 6 per cent and return to the Golf club at 3 PM.

6.Which brand of jeans shares its name with an airport in Hong Kong?
###Lap Kok

7. It's the oldest apparel trademark still in use. During the Second World War, the design of this trademark underwent a change due to Government policies. What is the trademark and what was the change made to it during the WWII?
###The double row of stitching on the back pockets, known as Arcuate Stitching Design. During the Second World War, the design was painted on the pockets due to government rationing of essential items such as thread.

8.Why does McDonald decorate its restaurants in Red and Yellow?
###These colors are said to induce hunger

9. Which ingredient of chewing paan gets its name from the Sanskrit for `Pleasant'?
###Supaari

10.In the late 19th century, what unusual thing was used as fuel for locomotives in Egypt due to a severe short supply of wood and coal?
###Mummies; millions of mummies were used to fuel the locomotives.