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Sunday, November 05, 2006

Answers - Biz Quiz 051106

1. Originally called New Lord & Company, this company was born as a small tailoring shop in the year 1947. A couple of years later, it was bought over by Mr Arjan Daswani. Under the aegis of Daswani, the company transformed itself into a mega shirt store. Today, it’s one of the established names in the Indian fashion industry and claims for brining international acclaim to Indian tailor craftsmanship. It is said that Ram Jethmalani and Farooq Abdulla are among its customers. Which brand/company am I talking about?
### Charagh Din

2. Which German margarine brand shares its name with a Hindu god?
### Rama; Originally known as "Rahma", Rama gets its name from RAhm(cream) + MArgarine

3. In 1872, Levi Strauss got a letter from Jacob Davis, a Reno, Nevada tailor, who had come up with a great idea. To improve the strength of the pants he made for his customers, he added something, which proved to be a big success. What did he add?
### Metal Rivets

4. Which brand gets its name from the Goddess you see in this visual?

### Canon. Gets its name from Kwannon - the Buddhist Goddess of mercy.

5. Name this author who has a couple of business bestsellers to his credit.

### Malcolm Gladwell of the "Tipping Point" and the "Blink" fame.

6. Who is this person? He founded a company whose products are a kind of ubiquitous these days?

### Frederik Idestam of Nokia

7. Logo of which International NGO?

### Transparency International (TI) - the global civil society organisation leading the fight against corruption. TI brings people together in a powerful worldwide coalition to end the devastating impact of corruption on men, women and children around the world. TI’s mission is to create change towards a world free of corruption.

8. Which company was born in this building? (Clue: part of the company’s name was influenced by the shape of the structure)

### Pizza Hut; Pizza Hut began its operations in 1958 in Wichita (Kansas) when two brothers Frank and Dan Carney had been approached by the owner of a small building who wanted a nice neighborhood business. The brothers borrow $600 from their mother and start making pizzas in the building, which had a signboard that would accommodate only nine characters. They wanted to use "Pizza" in the name and that left room for only three more letters. A family member suggested that the building looked like a hut — and Pizza Hut was born.

9. Seen in the visual is a comic drawn by Richard Outcault. What pejorative phrase did this strip give rise to in the world of journalism?

Yellow Journalism. The cartoon is Yellow Kid

10. Identify the advertiser

### Unicef (ad promoting more education for girls in Islamic countries!)


1 Srinidhi Rai - 3

2 Mitesh Agarwal - 7

3 Rabi Sankar Saha - 4

4 Anilkumar Jahagirdar - 3

5 Mahendra Singh Chauhan - 5

6 Manoj Prasad - 3

7 siddharth misra - 3

8 Nikhil Narayanan - 3

9 Santanu Dey - 4

10 Sarvashree - 1

11 Sachin Kadam - 4

12 Rahul Jayanti - 5

13 Aniruddha Biswas - 4

14 Chandan Shahi - 3

15 Rohit Jain - 2

16 Ameya Mardolkar - 1

17 Rajiv Sangoi - 7

18 Jacob Dijo - 1

19 Nikhil Narayanan - 2

20 Arun A - 5

21 Nirupa Somasundaram - 3

22 Anand Shankar - 1

23 Rajimuth - 3

24 sangeeta banerjee - 7

25 Arijit Mukhopadhyay - 4

26 Prasoon Ranjan - 4

Happy Learning,

Murali Duggineni.